http://www.whiteboarddiaries.com Strategy + Marketing + Design Tue, 06 May 2008 16:38:14 +0000 http://backend.userland.com/rss092 en If there’s only one secret I can pass on about keeping a healthy and vibrant online community -- it’s this. Love your 1%. It only takes a few people to engage hundreds of others and as a community owner/builder it is your job to keep those few as pumped and engaged ... http://www.whiteboarddiaries.com/?p=89 So I thought I'd give it a shot and start my own social networking site on as small a budget as possible. I selected a niche that I'm passionate about (fishing) and had a few connections in family and friends that could dedicate a little time to giving the site ... http://www.whiteboarddiaries.com/?p=87 In the past couple of weeks we surpassed 1 million registered users in Toronto. I must say I'm surprised. I thought we'd pretty much reached our upper limit about 6 months ago. Actually it has accelerated, a recent study done showed that the rate at which Canadian's are subscribing ... http://www.whiteboarddiaries.com/?p=86 | View Presentation I had the pleasure of speaking to an audience at the C.A.F.E. (Canadian Association of Fairs and Expositions) event in Toronto last week. I spoke about the power of conversation marketing and leveraging 2.0 concepts in building and dialogging with your customers. For those of you who were ... http://www.whiteboarddiaries.com/?p=83 I was surfing around this morning and stumbled up the newsmap application/interface which was in the spotlight a few years ago. I had totally forgot about it, and how cool it is, and wanted to share it with anyone who hasn't seen it yet. newsmap is a live visualization of ... http://www.whiteboarddiaries.com/?p=80 | View Presentation I was asked to speak to a group of entrepreneurs at a luncheon series, hosted by The Covenant Group in Toronto, about the power and importance of the community space, specifically as it relates to marketing strategy. My approach to this engagement quite different than my usual ... http://www.whiteboarddiaries.com/?p=75 Well, I got my first peek that the much hyped Honeyshed. I was anxious to see this after reading a Business Week article many months ago. At that time, I remembered thinking that the concept was prety cool. But truthfully, now that I"ve explored the beta launch, I'm not impressed by ... http://www.whiteboarddiaries.com/?p=76 For those of you (especially the ones in my office) that would like to get caught up on the foundation and fundamentals of the 'conversation' marketplace, a new book (or collection of great insights) has been published that is a very digestable read. Basically, this book consists of 100 of the ... http://www.whiteboarddiaries.com/?p=73 For those of you who have not read The Long Tail, its a must read. For those of you that have, I’m going to borrow and elaborate on one of the concepts covered in the book. I was particularly grabbed by Chris Andersen’s commentary on how before the Internet that society ... http://www.whiteboarddiaries.com/?p=72 Quickly, think of an advertisement or marketing message you saw today. No really, take the time and really try and think of one. My guess is that you’re struggling to think of even one. Well, strangely enough a conservative estimate from the Texas A&M University Digital Library suggest the average ... http://www.whiteboarddiaries.com/?p=70